Friday, February 3, 2017

Isn't It Time for Your Sales Team to be Recognized as Professionals?

Lack of recognition is the number one reason top sales professionals and top performers change jobs. Nearly 70% of top performers do not believe that
their contributions to a showroom are appreciated. Do you believe your sales professionals receive the recognition they deserve for their product knowledge and the ability to use it to exceed customer expectations? Do you know? Are they likely to look for greener pastures? DPHA offers the only industry program that can help you recognize, retain and attract best-in-class talent. It's the DPHA Recognition Program.

The program's goals are to:
  • Provide an easily accessible and cost-effective program that showrooms can use to recognize the expertise of their staffs.
  • Demonstrate to showroom staff that they are involved in a professional
    industry that celebrates knowledge and sales skills.
  • Encourage ongoing professional development to help improve the
    quality of service that DPHA member showrooms provide to their clients
    and customers.

The Recognition Program is currently only available to DPHA members, and is housed on the members-only section of the DPHA web site (  The Recognition Program includes a series of exams based on a showroom professional's understanding of different products and their ability to explain the technical, functional and aesthetic differences of products sold in showrooms and those that can be found elsewhere. The test questions have been developed from content found in the DPHA Education Program manuals.  Currently, the following 22 different tests are included in the Recognition Program:

Bathroom & Kitchen Category:
  • Accessories
  • Bathroom Furniture
  • Bathroom Lighting
  • Baths
  • Drains
  • Faucets
  • Introduction to Shower Systems
  • Kitchen Faucets
  • Sinks
  • Steam Systems
  • Supplies and Waste Assemblies
  • Toilets and Bidets

Hardware Category:
  • Adorning the Door
  • Cabinet Hardware
  • Hinges
  • Locks and Latches
  • Multipoint Locks
  • Protecting the Door

General Knowledge Category:
  • Care and Maintenance
  • Finishes
  • Greening the Bath
  • Universal Design

The cost to participate in the DPHA Recognition Program is $60 per person per year. To sign up, visit the members-only side of the web site at or contact Jim Babbitt at In order to pass a test, showroom professionals need to answer all of the questions correctly.  Those who successfully pass all the Recognition Program tests in a category will be emailed a certificate that they can print and display at their work areas in their showrooms. 

The Recognition Program is dynamic. It will continue to evolve with the long term goal of DPHA eventually offering a showroom certification program for the industry. Don't be bashful. Many of your peers, other showroom professionals, have signed up to be part of this program. Why are you still waiting? 

No comments:

Post a Comment